|
“What’s Your Favorite Position?” asks Comfor-Pedic™
The
NUVÖ Sleep System™ will “change the retail, and subsequently the
consumer, mindset in regards to movable foundations targeted at the
Gen X and Gen Y demographics, two of the most underserved yet highly
profitable age segmentations,” says Jack Squires, President. “The
NUVÖ™ movable base is so unique; the base in and of itself carries
two international patents,” Squires added.
BEDROOM magazine inquired as to what specifically sets the NUVÖ base
apart. Squires answered the question two fold. “First, the base has
three actuator motors that work in concert,” said Squires. “The
utilization of three actuators means that the NUVÖ™ base can adjust
to many more and unique positions than the sea of two actuator
models now flooding the market. Secondly,” Squires continued, “the
NUVÖ™ base also features a patented surface material, which we call
Omni-FLEX™. This surface, which contacts directly with the base of
the mattress, has a flex action to it which allows the surface
material to move freely with the action of the base, thereby
allowing the bed to achieve the many different positions made
possible by the actuators.”
 Challenge:
The challenge that faced the Comfor-Pedic™ product development team
was that the action of the NUVÖ™ moveable base is so highly
specialized that it precluded the use of traditional innerspring
bedding as well as conventional specialty bedding in conjunction
with the base. Scott Smalling, CEO and head of product development
for the company reported, “We realized that mattresses currently on
the market are simply not capable of a great enough level of
articulation for the NUVÖ™ moveable base to achieve full
performance. Therefore the base would be unable to demonstrate its
complete capabilities and application, which dramatically limits its
differentiation in the market.”
Solution:
In order to maximize the capabilities and attain true and distinct
differentiation in the market, Smalling and Squires designed the
NUVÖ™ mattress. “Comfor-Pedic™ has engineered two new innovations
designed specifically to enable the NUVÖ™ mattress to work in
perfect harmony with the base, thus creating the NUVÖ Sleep
System™,” Smalling said.
“The NUVÖ™ mattress is created entirely of comfort materials,
meaning there is no true base foam as found in other specialty
products” explained Squires. “The bed is comprised of our Comfor™
material on top, supported by a latex core. However, under the latex
is our newest development, Reaction Material™.”
According to Smalling the new Reaction Material™ “is springy,
resilient and yet utterly pliable, allowing the mattress to achieve
maximum flexibility without undue torque.”
 In
conjunction with the new Reaction Material™, Comfor-Pedic™ has also
developed the Hinged Bed™ pivot points. “The Hinged Bed™ innovation
is a series of channels in the Reaction Material™, which work as
hinges in the mattress at the key points of articulation, thereby
allowing the mattress to achieve every position in harmony with the
base,” related Smalling.
The unique performance of the NUVÖ Sleep System™ is enhanced by a
sleek streamlined design in the base with a silver color and black
accents. “This system will appeal to upscale consumers, in
particular the Gen X and Gen Y demographic, with high disposable
incomes and the craving for luxurious, life-enhancing products.”
Squires said.
The ‘system’, which will only be sold as a set, will retail at
$5,000 and will be the new top-end offering from Comfor-Pedic™.
For more
information about Comfor-Pedic’s lines, call:
(888) 291-1338
www.comfor-pedic.com
|
