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Spring Air Posture Comfort Collection Delivers Value
Increased Sleep Coverage and Improved
Flexibility Wins Over Consumer
Spring Air’s
Posture Comfort collection continues to make incredible strides with
today’s value conscious consumer. By using new technology to
increase the usable sleeping surface while endorsing new forma
technologies, many consumers have recently discovered this
collection. For 2006, Spring Air will support Posture Comfort with
new point-of-purchase displays and collateral sales materials.
The Posture Comfort collection is a perfect fit for a value-oriented
consumer with a limited budget. With geometrically engineered coils
forming a Power Coil innerspring, Spring Air has expanded the usable
sleep coverage area by 20 percent. Supported by Foam Encased
Wireless Edge™, this mattress has more comfort and support from
edge-to-edge.
“Our research determined that the center third of a mattress, plus
the outer perimeter, were areas that needed more attention,” said
Jim Nation, Spring Air’s President. “Posture Comfort is an ideal
mattress for the value-oriented consumer. Many of these features can
be found in higher-priced mattresses, but not at this level. Posture
Comfort is a terrific deal, when you combine foam encasement, the
Never Turn advantage and the power coil elements. That’s why we are
supporting it with new point-of-purchase and sales collateral. We
believe it has its own niche market and the demand from consumers
warrants a separate marketing effort.”
Celebrating its 80th anniversary in 2006, Spring Air is a respected
leader in the bedding industry, with 36 plants located in the U.S.
and foreign countries.
For more information, contact:
Todd Zimmerman,
Director of Marketing & PR
(847) 439-4399 or at our website:
www.springair.com
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