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What’s On The Bed
Novaform OPTIONS Pillow; A Real Crowd
Pleaser
By-line:
Jenn McCarthy
The indecisive bedding consumer can rest easier thanks to a new
memory foam/polyester fiber blend pillow from Sleep Innovations. The
Novaform Options pillow is an ingenious combination of visco-elastic
foam, and soft polyester fiber on opposing sides. The unique pillow
features the standard, machine washable cover, and comes with a
full, manufacturer 10-year guarantee.
“I encounter so many customers who view foam pillows as a foreign
concept, so this is a great way to introduce them to this type of
bedding,” says a management source at a leading bedding retailer.
“The Options pillow sample is placed front and center of our memory
foam displays, because it has been our top seller since its arrival.
So much so, that we can’t keep up with the consumer demand.”
The memory foam block is 26 inches in width and length, and one inch
tall. Although it is two inches shorter than the typical, all-foam
pillows, the benefits of memory foam remain. The bedding consumer
who suffers from: migraines, insomnia, neck pain, and car accident
injuries will find nocturnal bliss in this pillow.
The foam side boasts all of the scientific engineering of its 100
per cent foam predecessors. The foam is made from a visco-elastic
substance, and was used by NASA years before it came on the market.
The foam is dense, and heat activated, causing it to instantly mold
to the sleeper’s head, relieving pressure points. It distributes
weight evenly, so that neck and head are completely supported.
The polyester side of the pillow is lofty and plush, making it
perfectly suitable for the stomach or back sleeper. Its versatility
is the main reason why it is such a winner.
Another added benefit of the Options pillow is the fact that it is
hypoallergenic, while it simulates the feeling of down through its
polyester clusters.
Sales for the Options pillow have nowhere to go but up, as it is the
first combination pillow of its kind. The apple falls very far from
the Novaform tree this time. All of the other Sleep Innovation
pillows look the same in size, (26x26), with the only real
difference being the degree of foam density. Without the covers,
other Novaform pillows such as: Visions, Imperial and Contour can’t
be easily distinguished from each other. It is the extra height of
the Options pillow that makes it stand out.
The Options pillow will likely be the benchmark of a new type of
pillow, and perhaps even a household name; the numbers don’t lie.
Its first week on the floor at one leading bedding retailer, the
pillow set a sales record in the bedding industry. Its suggested
retail price is approximately $60.00 USD.
For Further Information, contact:
Sleep Innovations at 732-263-0800
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