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1-800-MATTRESS Expands Customer
Convenience Sales Network In Southern California With Mattress
Gallery Alliance
Meeting
the MATTRESS SHOPPER WHEN, WHERE and EVEN HOW SHE WANTS TO BE MET
The newest business /licensee agreement between 1-800-Mattress and
Mattress Gallery, with 57 showrooms in Southern California, is more
than a simple business deal to sell sleep systems. It is the latest
example of an overall philosophy that 1-800-MATTRESS CEO/Chairman
Napoleon Barragan and his team have regarding ease and customer
responsiveness in today’s retail market.
1-800-MATTRESS, the nation’s leading bedding retailer recently
announced that the innovative toll-free/website marketer had
expanded its growing national retail network by joining forces with
Mattress Gallery in Southern California. “With 57 showrooms, the
Mattress Gallery franchise is a key part of our particular growth
strategy as it gives 1-800-MATTRESS a strong footprint in the
nation’s second largest retail market,” says Napoleon Barragan. Our
company’s excellent retail reputation and market knowledge and
research, (which is collected daily via the toll-free 1-800-MATTRESS
or online with www.mattress.com),
combined with our 24/7 call center and our internet site, and these
latest 57 showroom locations, now makes 1-800-MATTRESS the leading
bedding retailer in Southern California.”
For Mattress Gallery, the franchise agreement is a key part of the
bedding retailer’s strategy of allowing customers to shop for
bedding where, when and how they want, 24 hours a day, seven days a
week, by telephone, in a showroom or on the internet at:
www.mattress.com. “Consumer
recognition of the 1-800-MATTRESS retail brand, and shared values
between our two companies are key factors in creating a strategy
partnership,” says Mattress Gallery President James Ristas. “By
bringing 24/7, multi-venue shopping to southern California, we are
giving consumers more flexibility and ease in shopping for beds in
our part of the country.”
Mattress Gallery actually leads Southern California with the largest
number of conveniently located showrooms primarily serving Los
Angeles and San Diego with sales associates who focus on extra
customer care for a great night’s sleep. Founded in 1999, the
company offers same day delivery on major national brands such as
Sealy, Simmons, Stearns & Foster, and Tempur-Pedic.
From Napoleon Barragan’s viewpoint, this is part of an advancing
strategy or program designed to reach consumers where they want to
be met all across the country. In fact according to 1-800-MATTRESS
Executive Vice President Joe Vicens, who is responsible for the
national retail program, many US cities now have active
1-800-MATTRESS franchises already in place, including Boston,
Philadelphia, the Poconos region in Pennsylvania, and South Florida.
There are company owned and branded 1-800-MATTRESS showrooms in
Metropolitan New York, San Francsico, Chicago and Maryland. “We are
pleased that our franchise program now gives consumers direct access
to the 1-800-MATTRESS brand in many of the nation’s leading retail
markets,” says Vicens. “We have 300 recommended bedding retailer
showrooms in the United States, who deliver bedding products to
consumers in specific geographic locations after they have phoned
1-800-MATTRESS or gone on-line to
www.mattress.com. We are in active negotiations with several
other leading retailers to join the franchise network in the coming
year.”
Retailers who are dedicated to reaching out to customers, using a
variety of marketing and service approaches and who share the
1-800-MATTRESS vision are encouraged to contact Joe Vicens at:
1-800-MATTRESS or (718) 472-1200.
www.mattress.com
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